Influencers and Businesses using Sustainability as a Marketing tool

The lack of transparency is costing lives

It’s pretty hard to ignore how big companies around the world are trying to get into the sustainable world and to see all this as good news when the French judiciary has just opened an investigation for ‘’concealment of crimes against humanity’’ against Inditex (Zara, Bershka, Massimo Duti, Uniqlo, SMCP (Sandro, Maje, de Furssacr, etc.) […]

What is Vegan Leather? + Eco-Friendly Vegan Leather Alternatives

can a brand be sustainable by using virgin plastics

Vegan leather is a material that imitates leather but it is created from artificial or plant products instead of animal skin. Vegan leather is often made from polyurethane (PU) and polyvinyl chloride (PVC), however, it can also be made from innovative and sustainable materials such as pineapple leaves, mushroom, cork, apple peels, other fruit waste, […]

What is ‘Primark Cares’? Let’s talk about Greenwashing

Primark Primark Cares DennisM2 Primark Sign

Recently, Primark launched a campaign with influencers, being Laura Whitmore’s recruitment the face of ‘Primark Cares’, an initiative from Primark to support the people who make their clothes and to protect the environment. Do I smell Greenwashing? Two weeks ago, Laura Whitmore announced on her Instagram that she is the new ambassador for ‘Primark Cares’ […]

Sustainable & Ethical Clothing Brands

itslauracano withlum

Supporting ethical and sustainable fashion brands will give you peace-of-mind. As a consumer, I’ve become increasingly conscious about my purchases to make a positive difference for the people involved in the making of our clothes and goods, and also, for the planet. Below, I round up my favourite sustainable fashion brands that produce eco-friendly collections, high-quality […]

EU Parliament rejects ‘Veggie Burger Ban’ but supports ‘Dairy Ban’

Petition to stop EUs ‘Veggie Burger Ban exceeds 11000 signatures as debate continues TotallyVeganBuzz

Win for veggie and vegan burgers, but plant-based dairy lose out. At this time, EU law already bans the use of terms such as milk, butter and cheese for selling plant-based foods. In addition, descriptions such as ‘yoghurt-style’ or ‘cheese-alternative’ could now be banned too. Veggie disks? Sausages tubes? For those who missed the vote […]