The most sustainable thing to do would be to avoid shopping for anything you don’t need, but I understand how tempting Black Friday can be. Platforms like Instagram can be overwhelming. Not only due to the amount of ads at this time of the year, but also because of influencers who encourage compulsive buying without […]
Sustainability
Coach Accused of Destroying its Own Bags

Luxury fashion brand Coach has been accused of intentionally destroying their own unsold merchandise. Coach has been exposed after a TikTok viral video by Anna Sacks, who goes by @thetrashwalker on the app and Instagram, showed a number of Coach bags that have been slashed: “As you can see, they’re all slashed, which is Coach’s […]
Influencers and Businesses using Sustainability as a Marketing tool

It’s pretty hard to ignore how big companies around the world are trying to get into the sustainable world and to see all this as good news when the French judiciary has just opened an investigation for ‘’concealment of crimes against humanity’’ against Inditex (Zara, Bershka, Massimo Duti, Uniqlo, SMCP (Sandro, Maje, de Furssacr, etc.) […]
What is Vegan Leather? + Eco-Friendly Vegan Leather Alternatives

Vegan leather is a material that imitates leather but it is created from artificial or plant products instead of animal skin. Vegan leather is often made from polyurethane (PU) and polyvinyl chloride (PVC), however, it can also be made from innovative and sustainable materials such as pineapple leaves, mushroom, cork, apple peels, other fruit waste, […]
What is ‘Primark Cares’? Let’s talk about Greenwashing

Recently, Primark launched a campaign with influencers, being Laura Whitmore’s recruitment the face of ‘Primark Cares’, an initiative from Primark to support the people who make their clothes and to protect the environment. Do I smell Greenwashing? Two weeks ago, Laura Whitmore announced on her Instagram that she is the new ambassador for ‘Primark Cares’ […]
Buying sustainable brands doesn’t make you sustainable

Social media and influencers encourage us to consume and that’s something we can’t deny. Influencers live of pure and simple consumerism, and it is complicated to raise awareness among your followers once you have fed your audience with daily packages through Stories or monthly hauls on platforms such as YouTube. The connection we can have […]
Sustainable & Ethical Clothing Brands

Supporting ethical and sustainable fashion brands will give you peace-of-mind. As a consumer, I’ve become increasingly conscious about my purchases to make a positive difference for the people involved in the making of our clothes and goods, and also, for the planet. Below, I round up my favourite sustainable fashion brands that produce eco-friendly collections, high-quality […]
EU Parliament rejects ‘Veggie Burger Ban’ but supports ‘Dairy Ban’

Win for veggie and vegan burgers, but plant-based dairy lose out. At this time, EU law already bans the use of terms such as milk, butter and cheese for selling plant-based foods. In addition, descriptions such as ‘yoghurt-style’ or ‘cheese-alternative’ could now be banned too. Veggie disks? Sausages tubes? For those who missed the vote […]