Influencers and Businesses using Sustainability as a Marketing tool

The lack of transparency is costing lives

It’s pretty hard to ignore how big companies around the world are trying to get into the sustainable world and to see all this as good news when the French judiciary has just opened an investigation for ‘’concealment of crimes against humanity’’ against Inditex (Zara, Bershka, Massimo Duti, Uniqlo, SMCP (Sandro, Maje, de Furssacr, etc.) […]

What is ‘Primark Cares’? Let’s talk about Greenwashing

Primark Primark Cares DennisM2 Primark Sign

Recently, Primark launched a campaign with influencers, being Laura Whitmore’s recruitment the face of ‘Primark Cares’, an initiative from Primark to support the people who make their clothes and to protect the environment. Do I smell Greenwashing? Two weeks ago, Laura Whitmore announced on her Instagram that she is the new ambassador for ‘Primark Cares’ […]