Shopping more sustainably is great and everything, but what if you can’t afford anything other than H&M and Inditex? Maybe the real problem isn’t that sustainable fashion is too expensive, but that we’ve been told to value low price and convenience over everything else, regardless of the suffering that causes. Why do we perceive […]
Social Impact
Influencers and Businesses using Sustainability as a Marketing tool
It’s pretty hard to ignore how big companies around the world are trying to get into the sustainable world and to see all this as good news when the French judiciary has just opened an investigation for ‘’concealment of crimes against humanity’’ against Inditex (Zara, Bershka, Massimo Duti, Uniqlo, SMCP (Sandro, Maje, de Furssacr, etc.) […]
What is ‘Primark Cares’? Let’s talk about Greenwashing
Recently, Primark launched a campaign with influencers, being Laura Whitmore’s recruitment the face of ‘Primark Cares’, an initiative from Primark to support the people who make their clothes and to protect the environment. Do I smell Greenwashing? Two weeks ago, Laura Whitmore announced on her Instagram that she is the new ambassador for ‘Primark Cares’ […]
Fired for requesting ‘clean drinking water’
Since I read this post and words by Venetia La Manna, an incredible activist and one of the best call-out accounts I’ve been following for a while who promotes slow fashion, veganism and much more, I couldn’t stop thinking about it: ”Mango fired 738 workers for requesting ‘clean drinking water.” Devastating. You might ask: ”How […]
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No one needs to die for fashion
Before becoming a slow fashion advocate, I was part of the fast-fashion problem. I’m not proud of my behaviour. I purchased far more clothes than I could wear in my entire life and most of them ended up in a charity shop. My shopping motto was “more is more” and like many other women, being […]