PETA Partners with H&M for their First Vegan Collection

PETA Partners with HM for their First Vegan Collection

We know who’s already sold out: PETA. According to PETA, this vegan collection in collaboration with H&M celebrates the harmonious coexistence of humans and other animals on this planet and the future of fashion. So, PETA, you care about animals but not the humans who make those clothes? Being an ethical company includes being transparent […]

Influencers and Businesses using Sustainability as a Marketing tool

The lack of transparency is costing lives

It’s pretty hard to ignore how big companies around the world are trying to get into the sustainable world and to see all this as good news when the French judiciary has just opened an investigation for ‘’concealment of crimes against humanity’’ against Inditex (Zara, Bershka, Massimo Duti, Uniqlo, SMCP (Sandro, Maje, de Furssacr, etc.) […]

What is Vegan Leather? + Eco-Friendly Vegan Leather Alternatives

can a brand be sustainable by using virgin plastics

Vegan leather is a material that imitates leather but it is created from artificial or plant products instead of animal skin. Vegan leather is often made from polyurethane (PU) and polyvinyl chloride (PVC), however, it can also be made from innovative and sustainable materials such as pineapple leaves, mushroom, cork, apple peels, other fruit waste, […]

What is ‘Primark Cares’? Let’s talk about Greenwashing

Primark Primark Cares DennisM2 Primark Sign

Recently, Primark launched a campaign with influencers, being Laura Whitmore’s recruitment the face of ‘Primark Cares’, an initiative from Primark to support the people who make their clothes and to protect the environment. Do I smell Greenwashing? Two weeks ago, Laura Whitmore announced on her Instagram that she is the new ambassador for ‘Primark Cares’ […]

Buying sustainable brands doesn’t make you sustainable

BannerBuying sustainable brands doesnt make you sustainable

Social media and influencers encourage us to consume and that’s something we can’t deny. Influencers live of pure and simple consumerism, and it is complicated to raise awareness among your followers once you have fed your audience with daily packages through Stories or monthly hauls on platforms such as YouTube. The connection we can have […]